PGDM in Marketing: What You’ll Learn, Career Options

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In the new age of the digital world, businesses across the globe are always looking to expand their consumer base beyond their traditional market and rightly so. With globalisation at its peak now, thanks to the internet, the role of marketing and marketers has become vital for business houses across industries.

In this article, we look at the scope of traditional and digital marketing and explore the variety of career options a candidate with a PGDM in Marketing certificate has. We also look at the myriad of skills a marketer gains from completing a marketing program and how they help to solve the challenges of the industry.

What Is a PGDM in Marketing at MIT Online?

Before we understand the career options a PG diploma in Marketing Management certificate holder has, let us understand what the course offers and why the program is so popular among students looking to start their careers in the diverse field of marketing and branding.

Overview Of The Program

MIT Online provides one of the best PGDM in Marketing programs in India and is known for its excellent course structure and industry connections that help students explore, learn and hone new skills needed to be professional marketers from the comfort of their homes.

MIT Online is an AICTE-accredited institution, meaning the PGDM course is recognised on par with a traditional degree and has the same weightage when applying for jobs looking for candidates with vast knowledge in marketing and its auxiliaries.

The PGDM course is a 21-month-long live online program taught by industry experts with many years of experience in the broader workings of the industry and expert skills in niche subjects of marketing, branding, consumer behaviour, and product design.

The online marketing course in India by MIT Online is catered to help students gain relevant knowledge on the many aspects of the industry and the necessary skills to solve the industry’s complex challenges. This makes it the go-to course for anyone looking to upskill themselves in nuances of marketing and its complementary subjects and start their journey in the industry poised to reach a mammoth USD 887.2 billion by 2032.

Who Should Consider This Specialisation?

The PG Diploma in Marketing Management course is a comprehensive program that teaches the basics of marketing, communication, branding, marketing analytics, consumer psychology, research methodology, product design and more, making it suitable for a bachelor’s degree holder from any field.

The course is designed to give the students complete working knowledge of the marketing industry and to train them to use many tools and software required to effectively and efficiently work on a diverse range of marketing, branding and product design projects across various dynamic industries looking to make their mark in their respective fields.

The comprehensive course structure is designed to provide a strong foundation in marketing, making this PGDM in Marketing course by MIT Online suitable for students and working professionals.

What You’ll Learn in a PGDM in Marketing?

MIT Online’s PGDM course in Marketing Management is an excellent program that strives hard to provide students with a strong foundation in Marketing and its auxiliary subjects. After helping students build a strong foundation on the core concepts of marketing, the teachers ensure to train the students in the more complex aspects of the discipline, helping them become complete marketers who are industry-ready and fully confident in their ability to apply the necessary skills.

A few subjects that the course offers to the PGDM in Marketing Management students are mentioned below to give you an idea of what the course entails.

Core Subjects & Modules

The core subjects that help in developing a strong knowledge of the workings of the traditional and digital marketing industries are –

• Digital Marketing Strategies
• Mediums Of Marketing
• Product and Brand Management
• Communication
• Consumer Psychology
• Fundamentals Of Designing
• Marketing Analytics & More.

In the internet age, digital marketing and analytics have taken the marketing industry by storm, as all business houses now can use digital platforms to market their products and services to a wide range of relevant audiences worldwide. These factors stress the need for students to have necessary digital marketing and analytical skills. 

Digital & Analytical Focus

MIT Online focuses on helping students learn the nuances of digital marketing and analytics tools. A few tools students learn during the program are –

• Google Analytics
• SEM Rush
• Small Case SEO
• SEMRush
• Google Ads
• Canva
• Sprout Social & More.

The program offers students various projects and assignments to work on during the course, helping them gain knowledge on the workings of a marketing campaign. A few types of projects the students work on are mentioned below for a better understanding.

Practical Learning Approaches

The students periodically work on various –

• Live projects
• Capstone projects
• Case studies &
• Research-based projects by applying the skills and knowledge gained during the course to gain relevant practical experience.

Let us look at how top PGDM Marketing courses in India, like the one offered by MIT Online, help students develop essential soft and interpersonal skills required to navigate many diverse projects across industries.

Soft & Interpersonal Skills

A few skills that we at MIT Online focus on via our periodic guest lectures from subject matter experts are –

• Communication Skills
• Leadership Skills
• Research Skills
• Teamwork Skills
• Decisive Decision-Making Skills
• Critical Thinking
• Logical Reasoning Skills and More.

Now that we understand what the PGDM in Marketing Management offers and the many skills taught during the program, let us look at a few career options the certificate holders have.

Career Options After PGDM in Marketing from MIT Online

The marketing industry is diverse and dynamic and offers career options to individuals with varied interests and skills. A few PGDM job opportunities after the completion of the course are –

Traditional Marketing Roles

• Marketing Manager
• Campaign Manager
• Project Liaison
• Project Coordinator
• Brand Manager & More

Digital Marketing Roles

• Digital Marketing Manager
• Social Media Marketing Manager
• Content Strategist
• Content Writer
• SEO Manager
• Marketing Analyst
• Graphic Designer
• Online Ads Expert & More.

Sales and Business Development

• Sales Manager
• Business Development Manager
• Public Relations Manager & More.

Market Research and Analytics

• Research Analyst
• Market Researcher
• Design Researcher
• Market Analyst
• Digital Ads Manager & More.

The salary of a PG Diploma in Marketing Management holder ranges between INR 4-6LPA for freshers and goes north of INR 6-20LPA based on the candidate’s industry experience.

Why Choose PGDM in Marketing at MIT Online?

MIT Online is among the best colleges for a PGDM in Marketing Management due to various factors. A few factors that stand out are –

• Highly experienced teachers with decades of industry experience.

• Well-structured relevant course structure.

• Focus on helping students develop relevant soft, interpersonal, practical and digital proficiency skills.

• State-of-the-art Canva LMS.

• User-friendly learning platform.

• Access to a vast number of projects and resources.

• Dedicated placement cell.

• Strong industry connections and more!

We hope this comprehensive article has given you an idea of what a PGDM in Marketing Management course entails, the subjects and skills the students learn, and  career options available upon completing it! For more information on the program, click here.